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Re: HughesTrades post# 15808

Wednesday, 03/03/2010 8:41:27 PM

Wednesday, March 03, 2010 8:41:27 PM

Post# of 157004
Go800 COMPETITION

The Company is not aware of any direct competition at this time. Google has a service to provide
information via text similar to 411 services, which provide a Text response to a text request. Go800 —
provides a voice response to a text request. Additionally the carriers, which currently provide 411 services,
will be hesitant to implement a service since advertisers need a universal solution and if a single carrier
implements and promotes the solution will not be universal, as there are 4 major carriers and over 160
smaller carriers nationwide. Note 411 service was implemented by ATT in the 60"s when they were a
monopoly over the phone service nationwide. Go800 will be a common call number used by all advertisers
therefore advertisers would be hesitant to implement their own. Based on the Yellow Pages model,
Advertisers would be more apt to join a national endeavor than launch their own due to cost and exposure.
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