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Power Sports Factory Announces Unaudited 30% Year to Year Increase in 4th Quarter 2009 Sales of Motorbikes and Expects 1st Quarter 2010 Motorbike Sales to Double

Press Release Source: Power Sports Factory On Monday March 1, 2010, 8:00 am

PHILADELPHIA, March 1, 2010 (GLOBE NEWSWIRE) -- Power Sports Factory, Inc. (OTCBB:PSPF - News) Power Sports Factory, the exclusive importer and distributor of fuel efficient motorbikes and scooters under the Benelli brand, announces that it has increased year to year sales by 30% in the 4th Quarter of 2009 and is on pace to grow year to year sales by 100% in the 1st Quarter of 2010.

Shawn Landgraf, CEO of Power Sports Factory, said, "Our strong sales growth over the last 5 months is a direct result of a new targeted sales campaign, aggressive dealer pricing and improved market conditions for the Power Sports Industry." He adds "We believe this is a true indication that we are seeing increased demand as this is typically the slow season for our Industry. Additionally, we believe that Power Sport Factory is uniquely positioned for 2010 with a high quality, competitive price point product and expect to gain significant market share as many of our competitors are no longer in business."

About Power Sports Factory, Inc:

Philadelphia based Power Sports Factory, Inc., is wholly owned by Power Sports Factory, Inc. (OTCBB:PSPF - News) imports, markets and distributes motorbikes principally under the "Benelli" brand. Power Sports Factory's motorbike line combines top performance, competitive pricing and cutting-edge European design from Benelli. Benelli is the designer of some of the best motorcycles and motorbikes in the world. The Benelli line is also known for its high-quality construction and superior styling, making it the smart choice for consumers. With today's volatile price of fuel, motorbikes are a smart alternative for people looking for superb gas mileage. Additional information is available at www.powersportsfactory.com and www.sec.gov

BikeShareSource(TM) is the Company's recently launched alternative transportation division. This new division markets Bike Sharing Systems to municipalities and transit agencies, property managers and real estate developers, colleges and universities, military institutions, hotels, parks and other transportation related businesses. Additional information is available on the BikeShareSource website at www.bikesharesource.com

The Power Sports Factory, Inc. logo is available athttp://www.globenewswire.com/newsroom/prs/?pkgid=6670

"The information contained in this news release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Factors that may cause actual results to differ materially from those expressed or implied by its forward-looking statements include, but are not limited to, Power Sports Factory's limited operating history and business development associated with being a growth stage company; its dependence on key personnel; its ability to execute its business strategy; the intense competition it faces; risks associated with disruptions of its international supply chain; its exposure to product liability claims resulting from the use of its products; general economic and capital market conditions; its ability to raise additional capital; as well as those risks described under the heading "Risk Factors" of Power Sports Factory's Form 10-K, filed with the Securities and Exchange Commission on April 15, 2009. Although Power Sports Factory believes that the expectations reflected in such forward-looking statements are reasonable; it can give no assurance that such expectations will prove to have been correct.