rk..it appears telynx has a good relationship with hp...found this doing a google for hp/telynx looks to be dated from 2003...telynx mentioned on page 2
SURVIVAL OF THE FITTESTINTREGRATED SERVICE MANAGEMENT FOR TODAY'S ECONOMYIn today's New E-Economy, service-based businesses are working harder than ever before.This new, service-centric computing economy is heavily influencing many markets, but nonemore so than the service provider market. There are countless factors to consider: newtechnologies, new competition, new business models, and new customers who are looking forthe best possible service in the least amount of time. Service providers (SPs) such as thoseinvolved in the telecommunications, information portal, web hosting, application hosting,mobile e-services, infrastructure hosting, enterprise resource planning (ERP), andretail/distribution industries are faced with an extremely competitive landscape and must findways to make themselves stand out in fierce competition. They must provide a rapid speed tomarket for new products and services, increase customer loyalty and retention, and multiplyrevenues.How can service providers provide quality service, generate revenue, attract and retaincustomers, reduce costs, and satisfy investors? They need best-in-class tools to quickly createand supply their services and products. Services must offer the highest quality andperformance, and the companies providing them must be capable of accurately measuring andbilling the services used. It's a technological jungle out there, and only the fittest will survive.According to Dennis Drogseth, Vice President of Enterprise Management Associates, up to 40percent of today's service providers will be non-existent by the end of 2003, in indication thatthe future winners will be those organizations that can quickly and reliably provide newservices to attract and retain customers.Integrated service management, or ISM, allows service providers, Internet businesses, andenterprises the ability to do it all. ISM provides companies with the capabilities to optimizecustomer experiences as well as to transcend their competition in service delivery, assurance,and usage. It provides a complete service integration lifecycle for service definition andcreation, service assurance and usage, pricing, rollout, and order fulfillment with Web-basedcustomer self-service.ISM solutions are architected around an integration bus. This allows for a form of commoninformation exchange between the different management typically used by Service Providerssuch as order entry, process management, billing, inventory management, service and networkprovisioning, and fault and performance management. The framework also uses aworkflow-based process engine and a common information model.ISM is HP's vision and strategic solution for how companies will create, activate, manage, andcharge for services in the Internet-based economy. It is addressing the many challenges facingtoday's service providers through this software-based platform solution set. HP's ISM software
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solutions are based on HP OpenView, HP Smart Internet Usage, and the HP Process Manager.Working with HP Netaction products, they are designed to give Service Providers thestrongest means to help them meet their objectives and maximize efficiencies by furnishingthem with a scalable, extensible framework that can be applied to a variety of providerprofiles and network infrastructure types. Companies are now also able to automate theirdelivery, billing, and usage processes as well as directly control and manage them. The ISMsolution combines the strengths of industry leaders HP, Alcatel, Astracon, Cisco Systems,Cygent, IGS, Portal Software, Syndesis, Telynx, webMethods, and TIBCO by providingcompanies with best-of-breed applications, state-of-the-art hardware, services, and support inone single comprehensive, customizable, and flexible offering.Today's businesses operate with multi-platforms and multi-vendor products. The HPOpenView ISM solutions are an integrated toolset of powerful end-to-end software, services,and support solutions. Its multi-platform capabilities allow for heterogeneous computingenvironment management on HP and non-HP platforms both inside and across Internetfirewalls. Its flexible architecture combines easily with Smart Plug-Ins (SPIs) for BluestoneTotal-e-Business, Cisco Networks, BEA Web Logic Server, Resonate Central Dispatch,iPlanet Application Server, and Oracle Enterprise Manager. It also integrates with third-partysoftware, legacy systems, and industry-standard integration buses.Three end-to-end business processes have been identified that are specific to serviceproviders:Service fulfillment (also known as service delivery)q Service billing (also known as service usage)q Service assuranceq Service delivery (SD) is the IT infrastructure that manages the process of the distribution of aservice that has been requested by a subscriber. It involves all the software, hardware, andservices that allow integration of all components participating to the delivery process likenetwork inventory, service activation, and order management. Service delivery assures thatthe service is delivered in the least amount of time with the expected quality.Service usage (SU) is the IT infrastructure that manages the process of the collection,mediation, and analysis of usage data. It involves the hardware, software, and services thatexecute a solution that allow integration of all components participating to the usage processsuch as business intelligence and usage mediation.Service assurance is the IT infrastructure that makes certain that services are maintained withthe specific quality subscribers expect and have paid for. A collection of software, hardware,and services implement a solution of all the components participating in the assurance processlike fault management, performance management, and trouble ticketing. Service assuranceguarantees high quality of service and quick resolution with minimal subscriber disruption inthe event of infrastructure degradation or fault.HP offers a portfolio of ISM solutions for today's service providers, enterprise, and Internetbusinesses. With the extensive array of management solutions available, customers canimplement ISM in a manner best suited to their needs, whether it is all at once or one step at atime. For those companies that want to get to market faster with new services and increasecustomer support and loyalty, survival of the fittest could never have been easier or moreprofitable.
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