Sunday, February 28, 2010 9:24:20 AM
What we do know is:
1. Adam Engel officially RESIGNED, per the PR and 8-K.
2. Engel also resigned from his other positions with The IonicBulb.com, Inc. (which is a separate company and a fully owned subsidiary).
3. Robert Babkie is the new CEO.
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It is my opinion that this is GOOD NEWS for ZVTK.
1. The Ionic Bulb is a great product. My other bulbs came in, and I own 30 of these bulbs.
2. Engel had no experience running a company when he took this position. His education is in political science, and then he worked for a bank.
3. Babkie has a track record of success.
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Personally I have seen Engel's facebook page, which was a nightmare from a public relations perspective. He had NO posts from "friends," and his only posts were advancements he made in MAFIA WARS and personal statements he made bashing the President of the United States. Regardless of a CEO's personal political views, it is important to know that probably 50% of the people have an opposite perspective.
Several people here have been describing him as a "child." I think that immaturity in a corporate leader makes this term appropriate.
He also discussed playing golf and various enjoyment pursuits, bragging about what a great life he was leading. This is NOT appropriate for a CEO on the verge of a major breakthrough. This is the point that corporate leaders should be working every hour of the day in making their company successful.
He let Jeff Carlson decide what ads to run, and Carlson is even younger than he is. Carlson made the "rookie error" of thinking he should get the cheapest ads possible, instead of flooding the networks with IONIC BULB ads, increasing public awareness. On a percentage profit basis, this might be a good idea. But on a GROSS AND NET profit basis, it is STUPID.
Making $10,000 on a $5000 investment is a 100% profit. But I would rather make a 20% profit and make a million dollars on a $4 million investment. It was just STUPID.
(When I spoke with Carlson, he was all happy with making $1M in gross sales this year - which is GOOD - but he has a product that has the potential to make 50 times that. STUPID.)
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I have now changed my mind on the ZVTK stock. I have not bought back in yet, as all of my money is tied up in investments (although it should be free later this week).
However, I think the "free fall" is probably over. I am not sure where the bottom will be at this point, but we are "near" it.
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As for the DILUTION that has happened - keep in mind one thing - the 1.2B shares of dilution that happened last quarter was also accompanied by a high price of .016 - which happened at the SAME TIME that the dilution was occurring.
So regardless of the dilution, this stock can hit a penny IF they have significant changes.
A change in the CEO is the FIRST significant change they need. Now, we need to see more commercials on major national networks - which apparently is STARTING to happen.
(This is the sort of thing Engel should have been working on instead of playing golf. Golf should be reserved for business deals - not pleasure.)
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