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IVFH (.0066) NEWS

Innovative Food Holdings Announces Signing of Multi Year Contract With Major Multi Billion Dollar Foodservice Provider Market Wire    "US Press Releases "
NAPLES, FL -- (MARKET WIRE) -- 02/24/10 -- Innovative Food Holdings, Inc. (OTCBB: IVFH), a marketer and purveyor of premium gourmet food products to professional chefs and to the premium gourmet consumer market, announced today that its wholly owned subsidiary Food Innovations Inc. has signed a three year contract with one of the largest Foodservice providers in the United States .

Mr. Justin Wiernasz , Food Innovation's President, noted, "We are excited to continue and expand our relationship with one of the largest foodservice providers in the United States . We are especially pleased that in our discussions with the Foodservice provider it was clear to us that the quality and uniqueness of our offerings were a key factor in the recent success of the relationship and in the decision to sign a multi year contract. Furthermore, we are continuing discussions in regards to expanding our current relationship in a variety of opportunities. A first step in this potential expansion was that the newly signed agreement is with the Parent company as opposed to previous contracts which had been signed with a subsidiary; this now allows us to potentially further expand our relationship across the full breadth of programs and offerings provided by the Parent company. The potential new offerings and an expanded relationship may include new product development, expanded product offerings and a National Marketing Program that will assist in reaching more potential customers."

Mr. Wiernasz continued, "Our sales continue to remain strong and we believe that this new contract allows the company to be exceptionally well positioned to further grow sales in Food Innovations, further expand our overall offerings and open additional sales channels throughout the Foodservice market."

Innovative Food Holdings, Inc. , through its wholly owned subsidiaries, is in the business of marketing and selling high quality gourmet food.

Food Innovations, Inc. , in partnership with one of the largest foodservice distributors in the Unites States, provides the highest quality gourmet food products to professional chefs throughout the United States . To learn more, visit the Food Innovations website at www.foodinno.com. Food Innovations is a wholly owned subsidiary of Innovative Food Holdings, Inc.

For The Gourmet, Inc. , through its website and through additional sales channels, provides the highest quality gourmet food products to the premium retail consumer market. To learn more, visit the For The Gourmet website at www.forthegourmet.com. For The Gourmet is a wholly owned subsidiary of Innovative Food Holdings, Inc.

This release contains certain forward-looking statements and information relating to Innovative Food Holdings, Inc. (the "Company") that are based on the beliefs of the Company's management, as well as assumptions made by, and information currently available to, the Company. Such statements reflect the current views of the Company with respect to future events and are subject to certain assumptions, including those described in this release. Should one or more of these underlying assumptions prove incorrect, actual results may vary materially from those described herein as should, could, anticipated, believed, intended, potentially or expected. Except as described hereinabove, the Company does not intend to update these forward-looking statements.

Contact: March Noble Communications Dylan Hundley [phone] [e-mail] Innovative Food Holdings, Inc. Sam Klepfish [phone] [e-mail] Innovative Food Holdings, Inc. Investor Relations [e-mail]