I agree with you! The current price is a steal! Found another news:
ITIS Holdings Inc. Announces Immediate Availability of Next Generation Traffic Services over Digital Audio Broadcasting 06/26/2008
ITIS Holdings Inc. has announced the immediate availability of Next Generation Traffic Services over Digital Audio Broadcasting (DAB). Cars and Personal Navigation devices fitted with DAB TPEG receivers are now able to receive the up-to-date traffic information in the London area and nationally thereafter. ITIS announced that by utilising the higher bandwidth that DAB delivers over TMC (Traffic Message Channel), the company can ensure drivers get to their destinations as quickly as possibly whilst reducing their fuel consumption and carbon emissions.
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