NeoMedia Technologies, Inc (NEOM)

[Las Vegas]

Form 8-K for NEOMEDIA TECHNOLOGIES INC


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16-Feb-2010

Entry into a Material Definitive Agreement, Other Events, Financial Sta



Item 1.01 Entry Into a Material Definitive Agreement
On February 12, 2010, NeoMedia Technologies, Inc., a Delaware corporation (the "Company"), entered into an agreement (the NeuStar Mobile Codes Pilot Program Agreement, herein referred to as the "Agreement") with NeuStar, Inc., a Delaware corporation ("NeuStar"). The Agreement governs the Company's participation in a pilot program, administered by NeuStar, the goal of which is to demonstrate the capabilities and market potential for advertising campaigns managed through a global inter-operable mobile barcode ecosystem (the "Pilot Program"). Pursuant to the terms of the Agreement, NeuStar will be able to sublicense a portion of the Company's patent portfolio to other participants of the Pilot Program who are located in, or whose participation in the Pilot Program will include, the United States of America and/or the United Mexican States. Also pursuant to terms of the Agreement, the Company will offer its barcode ecosystem advertising campaign management technology to the participants of the Pilot Program.

The Agreement expires on December 31, 2010, subject to certain termination provisions set forth therein. The Agreement also contains certain non-interference, publicity and confidentiality terms. The summary of the Agreement provided herein is qualified in its entirety by the terms of the Agreement, which is fully set forth and attached hereto as Exhibit 10.1 and which is incorporated by reference herein.