great example of unsolicited advice
Dear "ma:"
You are clearly demonstrating my points.
Seems as though you told Steve how he should run his business (how to treat investors, prune the bifurcated native species, etc.), and...
you did not get all the information you wanted on your trip to C.R. and the farms in May.
You have advocated on this forum that:
1. TATF/TAH should have a large inventory of all varieties of lumber and post pix on their web site.
This is so anyone who wanted to put in a new floor, etc. would be able to order it.
You didn't seem to appreciate lumber is a commodity, sold by TATF in only container loads--finished to customer exacting specifications--like dentures.
2. TATF should hire someone to do only web posting.
You don't seem to realize the cost involved and that, probably, only the Brunners would have the knowledge and skills to do that task.
3. Steve should spend his valuable time reading every post on this forum and respond or adopt all these "great ideas."
If some customer/patient told you what a great idea it was to:
1. Display a complete line of available dentures, so your dental practice could show customers all the myriad of false teeth options.
2. That you should maintain personal contact with your dental patients using your web site or a HUB forum.
3. You should hire a PR person for your dental practice to keep all your dental patients informed.
What do you think your response would be; maybe the same as Steve's to your "great ideas?"
From what I read, TATF is spending full time trying to add high-volume, value-added production capability; sell products; and, trying to maximize IRR to all Tree Owners.
I repeat, what are you going to do with a thinning report; nice to have but you can't spend it!
You are obviously a smart, well-educated professional; why don't you use those skills to help your own Tree Owner investment?
Leave running the TATF business to the professionals.
Paradign shift: Ask 'em by email what they need/could use!
