MACROVISION CORP (MVSN)

[kenco]

Interesting Analysis on MediaMax...
Yes. But unlike MediaMax where the user can simply press the Shift Key (thus bypassing SunnComm's active protection)and access the first session CD-Audio tracks, if they press the Shift Key with CDS-300, they still cannot access the CD-Audio because of the passive protection (of course that is still to a certain extent hackable, but does require technical competence).

SunnComm are in a bind with MediaMax. Without effective passive protection their active protection is bypassable using the shift key. The only solution is for them to add passive protection like CDS-300, but that puts them back years, as they are effectively starting on the road that Macrovision, TTR and Midbar have been concentrating on for the last few years. All the good passive protection solutions are covered by patents from Midbar, TTR and MVSN (which are now all owned by Macrovision).