AppTech Payments Corp (APCX)

[B7$4]

"News APCX" Microsoft CEO Steve Ballmer Unveils Windows Phone 7 Series in Barcelona as AppTech Global Joins Microsoft Mobile Development Program

HOUSTON, Feb. 17 /PRNewswire-FirstCall/ -- Yesterday at Mobile World Congress 2010, Microsoft Corp. CEO Steve Ballmer unveiled the next generation of Windows® Phones, Windows Phone 7 Series. "Today, I'm proud to introduce Windows Phone 7 Series, the next generation of Windows Phones," said Steve Ballmer, CEO at Microsoft. "In a crowded market filled with phones that look the same and do the same things, I challenged the team to deliver a different kind of mobile experience. Windows Phone 7 Series marks a turning point toward phones that truly reflect the speed of people's lives and their need to connect to other people and all kinds of seamless experiences."

Following the Microsoft announcement, AppTech Corp. (Pink Sheets: APCX) www.apptechglobal.com announced that its subsidiary AppTech Global, Inc. has now joined the Microsoft Mobile development program to develop apps for the Windows Phone 7 Series, in addition to their recently announced iPhone and Google Android development programs for mobile applications.

Sean Connolly, Vice President of AppTech Global, commented, "We are proud to join Microsoft and other major phone software providers who are truly improving the outlook for mobile applications development; however, given that there are over 125,000 iPhone apps at just the App Store, product marketing and differentiation is a critical issue for independent developers on mobile platforms of all kinds. As we complete the AppTech Global Marketplace for mobile app developers, we will provide the development community with independent, multi language marketing tools, localizing their apps in emerging markets to stand out beyond the clutter of thousands of other apps available. The AppTech Global Marketplace will be the great equalizer for independent developers and a wonderful resource for unique and creative apps demanded by the worldwide consumer market."

AppTech Global, Inc. is a subsidiary of AppTech Corp. and is developing mobile application market places serving emerging countries throughout the world, including Latin America, Brazil, China, India, Japan and the USA.