Drinks Americas Holdings, Ltd. (DKAM)

[B7$4]

"News DKAM" Drinks Americas Offers Guidance for Third Quarter 2010 and Review of Venture with Mexcor International Wine and Spirits; Third Quarter Revenue Growth Up $385,000 Over Second Quarter

Company Previews Substantial Debt and Overhead Reduction

WILTON, Conn., Feb. 17 /PRNewswire/ -- (http://www.myprgenie.com) -- Drinks Americas Holdings, Ltd. (OTC Bulletin Board: DKAM) a leading owner, developer and marketer of premium beverages associated with renowned icons, reiterated that it will hold an earnings call on February 17, 2010 in order to review quarterly results from the second quarter 2010, and to offer a preliminary view of results for the third quarter 2010. The Company will also discuss its reduction of debt and overhead, as well as the recent material developments in its venture with Mexcor International Wine and Spirits.

As previously reported, due to capital constraints, the Company's second quarter shipments and resulting revenue were only $15,000. In the third quarter 2010 ended January 31, 2010, the Company shipped and sold approximately $400,250 in product.

As a result of various negotiations, the Company has reduced its payables and short term debt, which will be reflected in third quarter reporting. As a result of the reconfiguration of the Company's business model, Drinks' annual overhead will be reduced from an historical run rate of more than $4.8 million annually to approximately $1.2 million annually.

The Company recently announced a venture with Mexcor International Wine and Spirits to accelerate the production and distribution of its products, which will be discussed during the Feb 17th call. Drinks will publish a shareholder letter that will be posted on www.drinksamericas.com following the call describing this new venture.

As previously announced, the Conference Call and Webcast on Wednesday, February 17 begins at 11:00AM Eastern Time. The dial-in number for the conference call is 1-480-629-9868 or toll free 1-888-561-1721, access code 4230250. Begin dialing in 10 minutes prior to the conference start time.

To listen to the live Webcast, go to:

http://w.on24.com/r.htm?e=194189&s=1&k=17959216EB9325744D13FA646F1D3EB8

The call will also be available for replay for seven days by dialing 1-303-590-3030 or toll free 1-800-406-7325, access code 4230250.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities, including Olifant Vodka, Kid Rock's American BADASS Beer, Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company also has a partnership with Universal Music's Interscope, Geffen, A&M Records to jointly develop and launch beverage products. Other products owned by Drinks Americas include Aguila Tequila from Mexico and Rheingold Beer.

For further information, please visit our new website at www.drinksamericas.com.