The Hall

[KingofPennies]

Yup. But the key ingredient is to plant "the dream". Then, people take their eyes off of the man behind the curtain. Instead, they focus in on the dream. In time, not only do they end up believing in the dream, they are willing to defend it like it's more important than what they originally were there for and that was just to make a profit. As a result, these people are willing to throw more and more money at the dream. To be honest, I see it as a sickness much the same way as a drug dealer and his junkies. At first, the dealer might be willing to give some of the good stuff away. Then, the junkie comes back because it was fun. But, this time, the dealer makes the junkie pay for the good stuff. Slowly, the good stuff is replaced with crappy stuff. But, by then, the junkie is so hooked that he is willing to shell out more and more money just to get a taste of what once was a lot of fun. Sooner or later, there are no real new customers left to supply so the dealer moves on to another location where he can do the same thing all over again.