It's 'Mexcor' not 'Medcor' - or am I missing something here?
Secondly, I have sold for 3 different actual real world beveridge distributors both in the Detroit and Seattle market. Seven Up of Detorit 8 years, Sobe/Snapple 2 years (before Pepsi bought Sobe in 2000), and for Alaska Distributors which was now bought out by Columbia Distributors in 2008 out here in the Northwest for 5 years...
In 1996 Cadbury bought A+W Root Beer from Pepsico - Cadbury already owned Dr. Pepper/Seven Up who I sold for (and where as a distributor carried dozens of other non-Seven Up brands) - WE HAD A MEETING ON A FRIDAY AFTERNOON SAYING WITHIN 2 WEEKS ALL THE PEPSI A+W PRODUCT WOULD BE SHIPPED OVER TO OUR WAREHOUSE...5 days later it was all in our warehouse and I started selling the crap out of it - much better brand then the Hires Root Beer we were selling...my point is the beveridge world works quick - when brands get picked up it is only a matter of shipping time to get them in the warehouse, their UPC's scanned and in the computers and hand-held devices we have (download new info each night)...and BAM! we are selling new said product...
I know how this game works...I know that Olifant alone could justify a pps of at least a dime now that it will have a chance to be nationally distributed with Mexcor making sure they don't run out of stock (the worst thing for any company in the bev. biz as then that shelf space at bar or grocery store is taken over by something else)...and if a couple of other brands take off then there is no stopping the pps when the float gets bought up (I think that Rheingold relaunch this spring is bigger than most think in these times when peeps are drinking mass quantities of hipster vinatage brands of beer like PBR, Miller High Life and Rolling Rock - I know I have sold all three out here in Seattle the last 5 years)...
With the Mexcor deal this is essentially a new company...you have held on this long - buy more to average down imo and you will be fine in 2010...take it from me one who has been in this bev. distributor game for my career - this is the kind of news that DKAM desperately needed on each and every level...especially for the icon brands they have that at the very least will have a realistic chance to be sold across the nation...
AI
