Successful franchising has everything to do with the overhead vs. your royalties brought in. Currently they are a bit under in number of stores, but they have 7% of current inventory under construction. This is good. 10-15% would be a great number normally, but slower construction going on right now. 14% in pipeline is low. Typically you want to see 25% on the low side and 50% on the higher end of pipeline facilities or restaurants in this case. SPKL has only 14% in the pipeline, but the golden ticket is the fact that they are going to be showcasing new stores to a global audience over an extended period of time during the Olympics. They have done a good job to cut costs, now they will be able to show great revenue and exposure through their Vancouver stores. How much more revenue? Typically for a Super Bowl event if you consider a week long exposure, lets say in the hotel business. You are looking at 350% increase in rates and a 40-50 point increase in occupancy. That's massive revenue increase. Now consider a month long event with global exposure. Excellent opportunity to endorse the franchise for growth. Just my thoughts and opinion here. Good luck.