Spongetech Delivery Systems, Inc. (fka SPNGQ)

[loanranger]

"nothing worse than running around a store trying to find a kitchen sponge when its displayed in frozen foods."

Couldn't agree more. And we're talking about a bath sponge. A kids bath sponge. So your logic suggests the Bath department?


But is it the kind of product that one goes to the department store with the intention of buying?

How many would be sold to moms that go to the bath department for a sponge for the kid? Or for something else?

More or less than would be sold to moms (or dads) taking a stroll through kids/toys to see what catches their eye?

Is the answer weighted in favor of the department with the most traffic given its impulsive nature.

Is the kid the customer (buy me this!) or the adult?

Just collecting opinions as a diversion.



I'm about as far from a marketer as one can get, but given its multiple attractions I know what I would do.....test them all for a month.
Have you been in retail marketing?