NeoMedia Technologies, Inc (NEOM)

[mobilemantogo]

What I think you are not seeing is if the campaign is "direct" or "indirect". This is the heart of the issue for NEOM. So, many posters place on this site share the many initiatives underway with bar codes. That is great, but are these efforts strictly direct? Can someone share how I can actually check if an effort is direct or indirect?

Consumers will not care or notice which method is used. Marketers are the drivers of potentially appreciating the difference in value between the two methods. Frankly, I am not certain that I appreciate the difference and I am going to go back and read the white paper. Consumers will be pissed if they see a code, scan it, and it does not resolve because it was not pre-loaded on their phone. Even if companies create priority codes (and there may be some jockeying to make that happen to take control...kind of like apple and how they captured apps) that does not mean that they may use indirect methods. So, it again seems important to me to identify indirect efforts and call them on the IP.