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Billy Martin's USA to Expand to South America -- Ai, Chihuahua!
By Staff
NEW YORK, Nov 22, 2004 (PRIMEZONE via COMTEX) --
Billy Martin's USA, Inc. (Pink Sheets:BLYM) the 25- year-old "western-lifestyle" brand -- best known for its upscale boutiques in New York City and the Hollywood Sunset Strip -- announced plans to expand to South America.

According to Doug Newton, CEO of BLYM, "The Company has signed a letter of intent with Mr. Jorge Ardila and C. I. Multi Products, SA, to open as many as eight new restaurant & retail boutiques, under the name 'Billy Martin's Cowboy Bar & Grill', in top South American tourist areas, including Argentina, Brazil and Columbia."

Mr. Ardila said, "The first grill & boutique will be in a refurbished 100 year old mansion near the bustling International Airport in Medellin, Columbia. The mansion will be restored, equipped and decorated under supervision of C.I. Multi Products and BLYM's management.

"With the Billy Martin name, we have an identification with the American west, and the western-lifestyle. We believe this has strong appeal to many South Americans who consider their forefathers to be the original cowboys from whom the early American cowboys evolved."

Newton added, "The entrance of BLYM into South America clears the path for expansion into other regions of the world. We see lucrative opportunities abroad, especially in markets where western-lifestyle products are gaining popularity with locals and tourists, alike.

"There is tremendous potential in expansion of our brand in South America, and we look forward to working with C.I. Multi Products on this venture."

As a footnote, the CEO said "Our company also owns the trademark for a steak & barbeque concept named 'One Pork Place', but you don't want to know how that translates into Spanish or Portuguese, so we're sticking with the name 'Billy Martin's Cowboy Bar & Grill.'"

Statements about BLYM's future expectations, including expansion plans, revenues, earnings, and all other statements in this release are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the Company's actual results may differ materially from the Company's plans if its assumptions prove to be incorrect, or, for a variety of other reasons. Billy Martin's USA, Inc. became public in October 2001, via a reverse merger with Hitech Resource Corp. which changed its corporate name to Billy Martin's USA, Inc. after completing the acquisition of Billy Martin's Western Wear, LA, Inc. Shares of its stock trade under the symbol "BLYM." The Company is currently not an SEC reporting company.

SOURCE: Billy Martin's USA, Inc.

Billy Martin's USA, Inc. (BLYM)
Doug Newton, CEO
[phone]

[e-mail]


www.BillyMartin.com


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