Thoughtful and well reasoned post.
'we’re looking at a couple that continue with the promotional cards for Electronic Game Card and also now with the new Poken product because the Poken product leads the consumer in that sports fan initiative online. And you can only imagine the possibilities that stem from having that product leading the consumer online, online engagement, online interaction, and the measurability of that product. And so the discussions have been helping the other products grow in further opportunities within the sports properties. '
Good comment to focus on the sales language by Kevin, kind of pie-in-the-sky hype that is a break from the more conseverative approach this company was using in the recent past.
EGMI touts it has a nice relationship with BD&A, and Kevin starts down a path of ideas that take EGMI away from core competentcies. It's like EGMI cards were the cracker it hopes to 'feed' to the sports properties and Kevin is hoping to load that cracker with Poken and ....(the things you can only imagine that have 'future opportunities'...) All too ethereal, I hope to not hear this type of language in the coming updates.
Maybe I can give them credit for attempting the 'faster buck' or believing they have a live one in Poken, but the previous business model is conservative, gets other deep pocketed players involved in pushing our brands/products, and just as good as that, keeps our overhead EXTREMELY managable!
