NeoMedia Technologies, Inc (NEOM)

[streetstylz]

OMA 2009 Annual Report


http://www.openmobilealliance.org/Document/Annual_Report/2009_OMA_Annual_Report.pdf


Mobile Code info starts on page 22.


* The OMA Mobile Codes Enabler seeks to halt fragmentation by providing guidelines on existing standards as well as creating specifications to support interoperability between devices and regions. Operators, marketers and retailers will be able to employ one standard for deployment from Singapore to San Francisco.

* In particular for Indirect Codes, resolution of the barcode through different backend systems on the network in an interoperable way is critical to deliver the experience and reach intended for each code. Success in meeting these goals will enable new marketing opportunities and offer an exciting and reliable call-to-action channel for mobile advertisers.

* Define interoperable solutions for critical building blocks (resident inside the network) in an Indirect Code ecosystem. Indirect Encoding allows for enhanced user analytics and code scan statistics reporting.

* OMA Mobile Codes 1.0 is progressing through the regular OMA development process, which will end with an approved mobile service enabler. This process includes requirements, architecture, technical specifications and interoperability testing. The requirements phase was completed in May 2009, and the architecture is expected to be completed in Q1 2010. The technical specifications should be complete by Q2 2010, with IOP validation soon to follow -- subject to availability of vendor prototypes.


Best,
Sean