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Re: jarvis c post# 12940

Friday, 11/19/2004 2:21:33 PM

Friday, November 19, 2004 2:21:33 PM

Post# of 341664
Frankly, it makes a lot of sense. Please note that SCMI started placing a lot of CDs on its list a few months ago after it announced that that BMG agreed to a full rollout. But then the CDs would taken off (per tnew for Rod Steward and Clay Aikin). It would make sense that after BMG agreed to use our protection on all its CDs, some of the its artists raised concerns regarding the copy protection being placed on their CDs fearing fan backlash.

Please remember that shortly after rumors of a full rollout, we started seeing advertisements from SCMI on Billboard, a move that must have been meant to get the artists familiar with our name, what we do as well as the benefits of our protection. Slow and steady inroads into the market is what was hoped for.

If the above is correct, I can only imagine that artists who have previously raised concerns about our product will slowely but surely change thier minds.

Joe.