As I reread this latest MVSN pr the more fluffy it sounds.
Fluff: Problems in Europe, and car cd players. SunComm is the US leader in CD management.
Macrovision Corporation MVSN, the global market leader in content protection and digital rights management ("DRM") technologies, announced today that its CDS(TM) technology, the most widely adopted music CD content protection solution, has shipped on over 400 million music CDs worldwide, protecting over 4 billion music tracks. Over 22 major and independent music labels worldwide and 20 resellers have utilized the CDS technology on over 4,000 titles since 2002. Macrovision also introduced significant technological advances in its new CDS-300 platform that dramatically enhances consumer flexibility while transparently maintaining maximum protection for labels and artists.
More fluff. Historical and insignificent data related to new information about MVSN.
Unauthorized CD ripping on PCs leads directly to exponential distribution and downloading on the Peer-to-Peer ("P2P") networks and illegal file-sharing continues to be the major threat to world music sales. With over 700 million unauthorized music files moving between PCs at any given time, worldwide music sales are down 7 percent in 2003, and 14 percent in three years, according to the International Federation of the Phonographic Industry. Macrovision addresses this growing threat by delivering solutions that massively decrease supply of unauthorized files (CD ripping) and inhibit access (peer-to-peer file sharing downloads) by combining CDS-300's rip control with an effective P2P Anti-Piracy service.
The new CDS-300 is pro consumer and pro content owner. It features the best CD rip protection on the market while giving consumers one click capability for music portability (DRM copies) and backup flexibility (Controlled Burn CD copies). CDS-300 is transparent across CD, DVD and PC audio systems, and provides the same high standards for CD audio quality adopted by worldwide manufacturers and preserves 100% of the audio fidelity (16-bit/44.1 kHz).
More fluff; No explanation of what was improved, if anything.
"The key to a successful CD media management solution is a transparent consumer experience with effective content protection. Macrovision has architected the new version of CDS-300 to better serve both the music content owners and their consumers," said Steve Weinstein, executive vice president and general manager of Macrovision's Entertainment Technologies Group. "For the past 18 years, Macrovision has worked in partnership with the leading content companies and consumer electronics and PC manufacturers to develop and deploy technologies that provide an optimum balance between compatibility and effectiveness. CDS-300 is built with the same commitment to deliver solutions to meet our customers' evolving business demand, and it is backed by our global customer support resources."
CDS-300 is compatible with Microsoft's Windows Media(R) DRM solutions and is designed to support other third-party DRM vendors. For more information about CDS-300 features and benefits, visit www.macrovision.com/products/cds/cds300. For a list of compatible portable devices, visit www.microsoft.com/cooldevices.
..................
This is very encouraging and is virtually a confirmation we are a serious competition and a response was required.
SharonB
