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Thursday, 01/28/2010 11:39:42 AM

Thursday, January 28, 2010 11:39:42 AM

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SANTA ANA, CA, Jan 28, 2010 (MARKETWIRE via COMTEX) -- BioCentric Energy
Holdings, Inc. (PINKSHEETS: BEHL) announced today that a highly experienced
algae specialist has been hired and will be joining the BioCentric Energy team
beginning Monday, February 1st, 2010. This algae specialist will be working
onsite at the BioCentric Energy headquarters located in Santa Ana, California.
Ms. Domini Maddox, a graduate from the University of Texas, has extensive
experience working with and identifying various strains of algae, lipid
contents, DNA extractions, PCR amplification and creating laboratory protocols.
Also, Ms. Maddox has worked on biofuel research projects sponsored by DARPA. Dr.
Jerry Brand, the director of UTEX, who is well known and respected in the algae
industry, highly recommended Ms. Maddox for the BioCentric Energy position. Ms.
Maddox conducted algae research directly under Dr. Brand for two years. UTEX is
the principal resource in the algae industry with approximately 2,300 different
strains of algae in collection and an extensive library and research facility.
Both Ms. Maddox and UTEX are valuable resources for BioCentric Energy to have
within the USA and within our headquarters.

In her new position at BioCentric Energy, Ms. Maddox will be researching and
identifying various strains of algae with high lipid/oil contents for various
applications, and optimizing and managing the consistent growth of contaminant
free algae. Working closely with our technical department, Ms. Maddox and team
will manage the monitoring and compensation for dissolved oxygen, the C02
content, nutrient needs, the flow rate turbidity, connectivity, and temperature,
in BioCentric Energy's V3 Algae-Pro system. Furthermore, Ms. Maddox will be
providing the BioCentric Energy Executive team with daily reports and data on
algae growth rates, lipid contents and other relative information as mentioned
above.

BioCentric Energy is pleased to announce that the final engineering on the V3
Algae-Pro Photobioreactor system is now complete. We have received via shipment
from China the 32 Corners for the V3 Alga-Pro system. Also received at the Santa
Ana headquarters are the 8,000 lineal feet of proprietary, seven (7) layer
tubing. Installation of the V3 Algae-Pro system will commence over the next two
weeks.

BioCentric Energy's Dennis Shen has formally resigned from his position as the
company's COO and Board Member so that he may pursue opportunities in the
wind-mill industry. BioCentric Energy wishes Mr. Shen the very best in his new
endeavors.

Although research on algae has taken place since the early 1970s, algae derived
products have never received more attention than today. Every week, BioCentric
Energy hears from potential clients wanting to take part in the algae industry
but do not know which segment of the algae market they should pursue. This is
why BioCentric Energy's marketing department diligently researches potential
algae markets from Energy, Health, Beauty, Nutraceutical, Farming / Feed and
Carbon Sequestration. One very promising algae market is in Nutraceutical
products.

It is no secret that Omega3 is beneficial and necessary for reducing
inflammation in the body, improving circulation and even aids in depression.
BioCentric Energy's research data shows that the Omega3 derived from EPA/DHA is
a billion dollar market and growing. "In 2011 retails sales of food and
beverages enriched with omega-3s (EPA/DHA) will reach more than $7 billion."(The
US Private label food market - Packaged Facts).

Omega3 (typically known as fish oil) is derived from fish. The EPA/DHA are the
powerful properties making Omega3 so valuable. Fish oil does not naturally
contain EPA/DHA; however, fish eat the algae that contains EPA/DHA. BioCentric
Energy builds affordable, low cost closed-loop photobioreactor systems that grow
algae. A specific algae strain with high EPA/DHA oil content will be grown in
BioCentric Energy's V3 Algae-Pro systems and the oil will subsequently be
extracted. Our clients will quickly be a part of this of growing market. It is
estimated that "in the year 2012, EPA/DHA will become a $12 billion market" (The
Alternative Health Journal) BioCentric Energy and its products will be playing a
significant role in this market. By providing our clients with the latest
information on how they can best utilize and profit from their closed loop
photobioreactor systems and algae, we can strengthen our company and
shareholders future.

As a reminder, the 1st Annual BioCentric Energy Shareholders Meeting will be
held on February 24th, 2010 at 12:00pm - 4:00pm at the Las Vegas, Nevada Monte
Carlo Hotel & Casino. Following the Shareholders meeting on February 25th & 26th
(also at the Monte Carlo Hotel and Casino) is NAA West Coast Chapter Workshop.
This workshop will provide you with the latest information in the algae
industry; from end products, algae growing equipment to investment advice. All
BioCentric Energy Shareholders will receive a discounted admission to attend the
NAA Workshop as well as discounted hotel rates.

View this release in video format:
http://www.vodnewswire.com/vodnewswire/news/biocentric-energy-20100128/





Register at:

www.nationalalgaeassociation.com

Hotel:

Monte Carlo Hotel & Casino

*Discounted rate ($50.00 per night) if booked by February 2nd

(Please use code group code XBCE10)

www.montecarlo.com

888.529.4828






Monique Berry

Executive Vice President

BioCentric Energy

714-966-1234





SOURCE: BioCentric Energy Holdings, Inc.





Copyright 2010 Marketwire, Inc., All rights reserved.

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SUBJECT CODE: Energy and Utilities:Alternative Energy

Environment:Natural Resource Management

Pharmaceuticals and Biotech:Drugs

Medical and Healthcare:Surgery and Treatments

Pharmaceuticals and Biotech:Biotech

Medical and Healthcare:Healthcare