Glad to be in this one because the potential E-Cig market is huge. Millions of potential customers worldwide considering that there are 1.3B smokers in the world. Healthier and safer alternative to tobacco cigs. Can smoke ANYWHERE! This is huge. Cheaper than tobacco cigs. Coolness factor among the youth who are tech saavy. And we have with MMUH an established wholesaler with 5M revenue in 2009, low cost structure (China), experienced management.