Zevotek, Inc. (ZVTK)

[mysticjinx]

They probably have reduced the cost to get the item out there as part of their marketing strategy.

The initial ad run was a "test." This run is probably being done in a dedicated effort to get as many of these bulbs out there as they can, and get people "hooked" on them. Once they start using them and see what a good product it is, they will not want to give them up!

Every good dealer knows that you give the first one for free.....