What a great platform for a marketing product. On top of that, I like this the best: "EGC will be showcasing POKEN at two significant events at Sundance, Fred Segal Fun Village at the Yard Gifting Suite and the Main Street Carpet Lounge & Green Suite Sponsored by Bravo TV. As in previous years, Village at the Yard will continue to serve as a destination for brands to showcase and introduce original concepts. The Fred Segal Fun suite is an official sanctioned hospitality suite of Sundance 2010 and is the largest suite at the festival with an invite-only event including celebrities, filmmakers, media and industry VIPS."
This means they won't be a sideshow product, but squarely in the middle of the action. I'm duly impressed!
