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Re: zsvq1p post# 83

Monday, 01/18/2010 8:50:20 PM

Monday, January 18, 2010 8:50:20 PM

Post# of 154
American Lorain Corporation Obtains Product Placements in Two Marquee Supermarket Chains in Shanghai.

JUNAN COUNTY, China, Jan 18, 2010 -- American Lorain Corporation (NYSE AMEX: ALN) ("American Lorain" or the "Company"), an international processed snack foods company based in Shandong Province, People's Republic of China ("PRC"), today announced that it has begun selling products through A.S. Watson Group ("Watson") and Shanghai Jiadeli Supermarket Group ("Jiadeli").
Under the supply agreement with Watson, American Lorain will distribute Sweetheart Chestnut(R) and chestnut kernels to Watson(R)'s 300 plus stores in Shanghai. Watson(R) convenience stores are found throughout Asia and China in stand-alone convenience store locations and airport duty free shops. American Lorain has shipped an initial allocation of Sweetheart(R) Chestnuts and Lorain-branded chestnut kernels to Watson's distribution center in Shanghai for delivery and stocking in Watson's 300 stores in Shanghai.

American Lorain will also start selling its convenience food products in over 100 Jiadeli stores in Shanghai. Jiadeli is a supermarket chain with more than 100 stores in Shanghai. Like many supermarket chains worldwide, Jiadeli maintains a snack food isle where American Lorain's chestnut product and snack food product will be placed on retail for Jiadeli consumers. American Lorain initiated the supplier agreement with Jiadeli with its first shipment of goods, valued at $100,000.

The Company estimates that initial cooperation with Watson and Jiadeli will bring to the Company approximately $1 million in revenue for fiscal year 2010. Negotiations are underway with Watson and Jiadeli to determine on the distribution of more products of American Lorain which could bring additional sales to the Company in fiscal 2010 and beyond.

"We are very pleased to announce the initial cooperation with two retail supermarket chains in Shanghai," commented Mr. CHEN Si, CEO of American Lorain Corporation. "In addition to the earnings contribution, entering Shanghai retail market is a significant milestone of our strategy to strengthen domestic sales channels and expand our distribution network. We will continue to access into new marketplace and bring in new customers, which will provide significant growth driver for us as we leverage our production capacity, respected brand name and expanding distribution network to capitalize on the growth opportunity in China's consumer sector."

About Watson

A.S. Watson Group is an international retail and manufacturing business with operations in 34 markets worldwide. The Group operates over 8,400 retail stores running the gamut from health & beauty, luxury perfumeries & cosmetics to food, electronics, fine wine and airport retail arms. Watson is a member of the world renowned Hong Kong-based conglomerate Hutchison Whampoa Limited. For more information please visit: http://www.aswatson.com .

About Jiadeli

The group was founded in 1998 in Shanghai and currently operates about 150 supermarkets in China, of which around 100 are in Shanghai. For more information please visit: http://www.jiadeli.com.cn .

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