The + or - shows upticks and downticks on the bid or ask. Sometimes you will see = meaning that the buy or sell went off at the current bid or ask.
A couple of thoughts about what is happening now. First, they should have put out a PR everyday regarding the information calls. By putting out a PR at the beginning of the week and then not following up, probably lessened the amount of people that participated.
Secondly, not reporting anything regarding the core business but promoting the addition to the program has probably confused many people. Heck, many longs had problems understanding what was going on, imagine what afffect this had on people that were on the fence or just recently found the stock.
One thing you can be sure about regarding Penny Pink Sheet stocks is that the majority of people looking to buy these stocks don't want anything that is too difficult to understand. They like simple things, like big numbers, reduction in O/S or A/S, dividends be it money or stock,mergers tangible easy to understand information.
Bottom line is: How much are they Making and how will it affect the PPS.
