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Zevotek Announces Expanded TV Ad Campaign
Jan 15, 2010 8:30:00 AM
2010 GlobeNewswire, Inc.


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View Additional ProfilesNEW YORK, Jan. 15, 2010 (GLOBE NEWSWIRE) -- Zevotek, Inc., (OTCBB:ZVTK) (Frankfurt:T5V1), a worldwide direct marketer and distributor of innovative personal and home care items, today announced they are expanding the Ionic Bulb TV ad campaign starting Monday, January 18, 2010. The Company announced that it is buying TV airtime to run the Ionic Bulb ad about 100 times between January 18, 2010 and January 24, 2010, with the 2-minute infomercial expected to appear on AMC, CNN Headline News, TV Land, Discovery Science, Hallmark Movie Channel, Game Show Channel, Gospel Channel, Great American Country, Planet Green, Sleuth and the New England Cable News Network. Television viewers of the Ionic Bulb infomercial will have a choice of calling a toll-free number to place orders for Ionic Bulbs or visiting www.newionicbulb.com to place orders online.

Zevotek's TV ad schedule announced today calls for twice the number of Ionic Bulb ads to be aired on American television as compared to the ad schedule announced for the week when the Company launched its Ionic Bulb TV infomercial campaign on December 28, 2009. The ad schedule includes air times during weekdays and weekends in primetime and overnight.

Commenting on the announcement, Zevotek's CEO, Adam Engel, said, "Next week, Zevotek's Ionic Bulb will be presented to even bigger American TV audiences. We will air our 2-minute infomercial more often and on more cable channels, with more spots airing during prime viewing hours. Our ad gives people a chance to immediately buy Ionic Bulbs by calling the toll-free number on the TV screen or by shopping exclusively at Zevotek's newionicbulb.com website. The infomercial is designed to build consumer awareness of Zevotek's air purifying, money saving, environmentally friendly Ionic Bulb. Major U.S. retailers can use consumer awareness of the Ionic Bulb in the future to sell our Ionic Bulbs."