HearAtLast to Launch Online Hearing Store Targeting North American Seniors' Internet Demand (Released at the close today)
MISSISSAUGA, ON--(Marketwire - 01/14/10) - HearAtLast Holdings, Inc. (Pinksheets:HRAL - News), a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market co-located within select Wal-Mart Canada locations, announced today that its launching an On-line Hearing Store to target the vastly growing seniors' market in North America.
HearAtLast is in the final stages of launching its new On-line Hearing Store. Developed to address increasing internet demand for Hearing Accessories, Batteries, Assistive Listening Devices and EarBuds, this market segment has become far more attractive over the last calendar year as far more seniors utilize the internet for purchases. It also enables HRAL to cross the border for on-line sales. Recent numbers show that close to 20 million seniors spend an average of 58 hours per month on line. Additional growth comes in the form of "Linda" (the term given to the caregiver in the household) who experiences the most impact from hearing related issues States Robert J. Oswald, Executive Vice President. "Linda" is always taking care of both the immediate and extended family; this arena simplifies the process for a great deal of consumers as many communication issues can be remedied with Assistive Listening Devices which are non prescribed items by simply ordering online he adds. Significant growth is also projected from the Generation X and Baby Boomer crowd, as they begin to address and deal with escalating hearing issues by investing in safe sophisticated hi-fidelity EarBuds for iPods & MP3 players along with the wireless world. Our initial aim is to keep Sku's to a minimum with pre-selected "Best of Class" products in these segments.
