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Thursday, 01/14/2010 10:41:35 AM

Thursday, January 14, 2010 10:41:35 AM

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VitaminSpice Enters Into an Agreement With Amdistco for Iron Chef America Co-Branded VitaminSpice Seasonings

WAYNE, Pa., Jan 13, 2010 /PRNewswire via COMTEX/ -- VitaminSpice (OTC Bulletin Board: VTMS) (German WKN: A0YCND) (www.VitaminSpice.net) has joined hands with Amdistco for co-branded products with the popular cooking show, Iron Chef America. The companies will offer a line of co-branded seasonings and dessert toppings. Initially, there are plans to launch several blended seasoning packs formulated with VitaminSpice's proprietary microencapsulated multi-vitamins.

The arrangement will be managed by American Distribution Company (Amdistco.com), which also holds the license for other prominent licensors. The process to bring this special co-branded mix to the market has already gone through several months of discussions. Labeling for the packaging has already been created for each of the Iron Chef America/VitaminSpice multi-packs to hit the market soon.

Ed Bukstel, President of VitaminSpice, said, "This is a really promising partnership. From the loyal viewer following the original Iron Chef to the press they're receiving for the Super Chef Battle at the White House, they're constantly reinventing themselves. It's a great fit for an innovative product like VitaminSpice."

Amdistco, which currently distributes many categories for Iron Chef America, is pleased to welcome VitaminSpice to the handful of successful companies they service. "We feel our association with this product is tremendous and promising. Given the awareness of VitaminSpice as first-to-market with their line of vitamin-enhanced spices, and Iron Chef America's popularity, they appear positioned to serve up many tasty offerings to a food-loving audience," stated Jerry Bruch, President, American Distribution Company.

About VitaminSpice

VitaminSpice is uniquely positioned between the $100 billion health food/vitamin supplement industry and the multi-trillion-dollar traditional food industry. A pioneer in the emerging foodceutical industry, VitaminSpice sells vitamin- mineral- and antioxidant-infused spices and food products. Their offerings currently include Crushed Red Pepper, Ground Black Pepper, Sea Salt, Italian Seasoning, Ground Cinnamon and Granulated Garlic. A proprietary micro-encapsulation process keeps the vitamin properties locked inside, even when heated, allowing the food products to retain its full flavor.

For additional news and information on VitaminSpice, contact Ed Bukstel at 484.367.7401 or visit VitaminSpice.net.

VitaminSpice Safe Harbor

This News Release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove correct.

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