The Reason now is the time to buy...
Having spent some time in the infomercial business, I am aware that ZVTK is a very strong buy right now. Here is why:
The way companies make infomercials and test their product is by doing an initial smaller TV commercial test run in order to see the selling power of the commercial and figure out what is called the "C.P.O."(cost per order)- this involves a formula that includes the cost of the raw product, selling price, and the cost of Air times, and the amount of product consumers are buying. This allows the company to project what kind of future profits can be generated when the Infomercials roll out into a larger TV market. This formula works very well for infomercial companies to project and ensure they will make major future profits from the product. When the results come back with good CPO's the company will quickly begin to roll out a larger airtime schedule and begin ordering the product in larger amounts.
Clearly with the recent news events, that ZVTK announced, in terms of ordering larger amounts of the Ionic Bulbs from the factory and a current growing & expanded purchasing of air time... They definitely received great CPO results from their initial commercial
run in early January. So be ready this thing is about to have a major move upward that could continue for a long period of time.
ZVTK could very easily be the best investment of 2010.
Once the Ball starts rolling on a commercial with good CPOs. The infomercial company is easily able to buy more air time from profits of sales on those earlier commercial runs. Like a snowball effect...The more profits they make the more air time they buy and then even more profits are made and even more air time bought and more and more profits are made and more and more air time is purchased, etc...this cycle is exponential and ever expanding. A successful hit informercial can run for years and years and make the company hundreds of millions and even billions of dollars, with the company never needing to raise new capital because there are constantly expanding sales that fuel the advertising fire.
Also if an infomercial's product is actually good, works well and becomes very popular...It can easily end up on the shelves of every Target and Wall Mart in America, further fueling the companies profit, as well as spread world wide with commercials showing up in many other countries and languages...All while the informercials continue to run for years and years.
Clearly the Ionic bulb is a proven good product that falls into this category.
Here are just some examples of the hundreds of recent and past products that Zevotek could easily equal up to or surpass in huge profits & multi-year commercial runs:
Oxyclean
The Snuggie
Girls Gone Wild
Video Professor
Bowflex
P90X
Magic Bullet
Sham WoW
Ur Baby Can read
The Clapper
Sharper Image Ionic Breeze
Time Life Music
If you watch TV you can understand, by these examples above, the huge potential ZVTK has right now. Much like all of these examples that run for years and years and years generating Billions of profits, many of which are still running currently.
Also what is also great about the Zevotek Ionic Bulb is that it has huge potential for repeat sales and customers(since light bulbs eventually do go out) Many customers will return to buy more without watching the commercials again...further enlarging the customer base & profit envelope.
ZVTK STONG BUY AND HOLD ;)
