((RAIN)) Rainmakers-Island

[snowcloud]

OCTI NEWS --

DAVIS, CA, Jan 13, 2010 (MARKETWIRE via COMTEX) -- Octus, Inc. (OTCBB: OCTI), a
leading smart energy efficiency company, today provided guidance for its 2010
business strategy and market forecast. A presentation concerning the compa ny's
expected business and strategy for 2010 is posted at Octus's web site:
http://octusenergy.com/investors/index.html.

"Going into 2010, we believe that Octus has strong momentum with the
ever-expanding market opportunity for smart energy solutions, in concert with
our recently-announced reserve equity financing facility with AGS Capital," said
Octus CEO Chris Soderquist.

2010 Financial Guidance

On December 16, 2009, Octus announced it secured four smart energy projects in
collaboration with Quantum Energy Solutions, Inc. Octus and Quantum have
developed a pipeline of more than $20 million in potential projects. In addition
Octus anticipates its Smart Energy Products business will initiate sales in the
first quarter of 2010 with the Smart Energy Platform ("Octus SEP"), a
proprietary smart energy efficiency networking platform providing commercial
building managers with critical information needed to significantly reduce
overall energy use and costs, and Wickool, a proprietary Octus product that has
successfully completed product design testing with two of the largest retailers
and currently is in manufacturing.

Business Units





-- Smart Energy PRODUCTS: Integrated, intelligent controls, sensors, energy

management appliances. Estimated gross margins: 60-75%; Availability:

Today.

-- Smart Energy PROJECTS: Energy-efficient lighting, HVAC, energy management

and renewable energy projects; utility company programs. Estimated gross

margins: 30-40%; Availability: Today.

-- Smart Energy SERVICES: Software-enabled energy management services;

networked energy intelligence and analytics. Anticipated approximate gross

margins: 90%; Expec ted availability: Q1/Q2 2010.





Smart Energy Industry Drivers





-- Government stimulus: $37 billion for smart energy

-- Save money: $50 billion annual opportunity (lighting and HVAC energy

savings)

-- Electricity prices: Increased escalation equals increasing demand

-- Rebates and incentives: Utility companies assist in distribution of Smart

Energy Products and the execution of projects

-- Smart grid development/investment: $100B+ from U.S. government and

utilities





Growth Strategy





1. Strengthen platform: Acquire energy service and smart energy product

companies, diversify products, deliver software-enabled services.

2. Expand distribution: Increase market development, representative

agencies, integration partners, OEMs, and third-party utility company

program administrators.

3. Engage key partners and catalysts: Utilities, project financing,

national HVAC and electrical contractors.

4. Monetize energy intelligence/multiple recurring revenue streams.



About Octus

Octus, Inc. (OTCBB: OCTI) is a leading smart energy company providing innovative
solutions that significantly improve energy management and reduce electricity
costs. Our purpose is to make buildings smart and reduce energy consumption by
50% or more. We accomplish this through the Octus Smart Energy Platform
(OctusSEP), a portfolio of smart devices, sensors, network appliances and
software-enabled energy management services, and the implementation of smart
energy projects, targeting a $50 billion U.S. market. Commercialization of
OctusSEP is propelled through affiliations with leading en ergy institutions,
including the California Lighting Technology Center and the Western Cooling
Efficiency Center.

Forward-Looking Statements

This press release contains forward-looking statements, including, without
limitation, statements as to financial projections and management's beliefs,
expectations, goals and opinions. The company does not undertake to update or
revise these statements, which are based on a number of assumptions concerning
future conditions that may ultimately prove to be inaccurate. Future events and
their effects on the company may not be those anticipated, and actual results
may differ materially from the results anticipated in these forward-looking
statements. The risks, uncertainties and factors that could cause or contribute
to such material differences are discussed in the company's annual report on
Form 10-K for the year ended December 31, 2008, and in company's quarterly
report on Form 10-Q for the quarter ended September 30, 2009, filed by the
company with the Securities and Exchange Commission, as updated or supplemented
from time to time in subsequent filings. In addition, this press release
contains a number of forward-looking statements concerning anticipated
operations for 2010. The company has only recently become engaged in the smart
energy business and does not have a history of operations on which future
results can be based.





Contact:

Chris Soderquist

Octus

Email Contact

530/564-0200

http://octusenergy.com





SOURCE: Octus, Inc.




CONTACT: http://www2.marketwire.com/mw/emailprcntct?id=951A711E6B10D085

http://octusenergy.com




Copyright 2010 Mark etwire, Inc., All rights reserved.

-0-




SUBJECT CODE: Energy and Utilities:Alternative Energy

Environment:Natural Resource Management

Energy and Utilities:Utilities

Energy and Utilities:Equipment