fourkids, brand recognition?
I challenge you to go into a store, go to your neighbors, or go into any crowd and ask people about Spongetech and report back what percentage know anything about the product BEFORE you tell them.
Brand recognition is Nike, Amazon, IBM, GE, Apple, Microsoft etc.... you can go anywhere and say that company and people will tell you they know of it. FEW people know anything about Spongetech and you know it and I know it. There is no brand recognition.