Element 21 Launches $250,000 TV Advertising CampaignBY GlobeNewswire
— 09:00 AM ET 01/05/2010
TORONTO, Jan. 5, 2010 (GLOBE NEWSWIRE) -- Element 21 Golf Company (ETGF
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), the leader in applications of high tech materials in sports industry including advanced Scandium Alloy golf products and biofiber fishing equipment, announced today that it has launched a $250,000 TV advertising campaign on DISH beginning January 4, 2010 and running until March 29, 2010. One thousand (1000) placements will air on: Fox Sports Pittsburgh, Sportsnet NY, FS Midwest, FS North, FS Ohio, FS West, FS Southwest, Madison Square Garden. The focus of the advertising campaign is to substantially increase sales in the geographic areas of USA where Element 21 products are just beginning to penetrate the market.
"To support our North American retailers which include Big Box stores -- Bass Pro, Cabelas, Academy, West Marine, Sportsman's Warehouse, Gander Mountain and Distributors -- Big Rock, Farris Brothers, Pitman Creek, Patches, Bishop, Hicks and Sports Supply, Element 21, is launching TV advertising campaign. The Campaign is targeted to regions where Element 21 is seeking to expand its consumer awareness of the significant benefits of advanced technologies in the Carrot Stix fishing rods," said Dr. N. Hearn, President and CEO of Element 21.
