It's not a new product at all. It is just the SpongeBob sponge in a different shape and color with a new name. The Spongebob sponge hasn't been a hit and neither will Dora. Few people outside of stuck shareholders want to buy an 8 dollar sponge for their kids to squeeze the soap out of in one or two baths. Better to buy them a 50 cent bar of soap and hand them a wash cloth. Cheaper and more useful in an age when one out of 15 Americans is living on foodstamps and 20% of the workforce is unemployed.
SPNG very innovative and running. New product coming in February
We are apt to shut our eyes against a painful truth... For my part, I am willing to know the whole truth; to know the worst; and to provide for it. --Patrick Henry, Patriot and Hero of the American Revolution