The Hunt for the Next 10 Bagger

[Snake River Dog]

Stock To Watch!! DJRT .053 Stock Buyback Revenue increase, expands into canadian market, expands market awareness programs,
played this one over the years, and got lucky. Really came down over time, hopefully it can get back on track again. In on this one at .055 .04 with buy orders in at lower prices.



Dale Jarrett Racing Adventure Initiates Stock Buyback
HICKORY, N.C., Sept. 28 /PRNewswire-FirstCall/ -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT), a "Full Throttle" lifetime experience company, today announced that its Board of Directors has approved and initiated a stock buy-back program. Unlike the company's previously announced stock repurchases, the current program involves purchasing DJRT shares in the open market. Purchased shares will be held in the corporate treasury.

The company further discloses that over the past two months, Dale Jarrett Racing Adventure CEO, Tim Shannon has personally purchased 255,000 shares of its publicly traded stock in the open market. Additionally, at least one other member of the company's Board of Directors has also begun purchasing DJRT stock in the market as well for his own account. To date, the company has repurchased and retired a total of 855,000 shares of its common stock.

Commenting on the stock purchase program, Shannon said, "Through diligence and solid business practices, Dale Jarrett Racing Adventure has avoided any significant downturn during the recent recession. With cash in the bank and positive cash flow stabilized and growing, the board and I felt that the best use of our surplus capital, the one that would most directly benefit all shareholders, would be to begin repurchasing our common stock at what we consider bargain prices.

"It would be inappropriate and counterproductive to disclose a specific target price or time table for this buyback program as we will be competing in the public market for shares but we do expect the program to continue for the next several months. Our overall intent is to purchase all the equity in our company that can be acquired at a price below what we believe to be the fair market value of our combined operating entities. We plan to review our results after the first of the year with an eye toward extending the buy-back program further if the stock price justifies it. We will keep the market informed on our progress with periodic announcements and are reviewing the feasibility of disclosing our purchases on our website as well." The company's website is located at http://www.RacingAdventure.com.

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

Contact:

Tim Shannon

[phone]