WinSonic Digital Media Group, Ltd. (OTCBB: WDMG)
The Company
WinSonic Digital Media Group, Ltd., a Nevada corporation and headquartered in Atlanta, Georgia
(“WinSonic”, “WDMG” or the “Company”), is a digital media distribution company that owns, develops,
manages, and digitally distributes content. The Company has communication licenses, rights and
agreements that allow it to cost effectively and reliably deliver its products and services. WinSonic’s
library of digitally formatted music, video, print and other media is made available to its customers through
innovative web based browsers and distribution platforms. In addition, the Company provides high-end
consulting in the areas of digital media production and content distribution, plus related network
implementation, integration and communications services.
Our History. WinSonic’s lineage can be traced back to the early 1980’s when our CEO, Winston Johnson
founded WinSonic Enterprises and several affiliated companies (“WE”) to provide contract production
services to the music, film and recording industry. Prominent artists and corporate clients included
Michael Jackson, Barbra Streisand, Kenny Rogers, Stevie Wonder, Motown, Sony, MCA, Warner
Brothers, A&M and many more. As a result of these entertainment industry relationships, WinSonic owns
the digital rights to a library of content including over 200 original “Master” recordings of major artist’s
songs, sound effects, and other content.
WE pioneered remote film production and editing collaboration solutions for the entertainment industry.
Innovations included the “WinSonic Process”, a sophisticated digital file compression technique that
provides superior audio mixes, which emulates surround sound and was used for efficiently packaging
and transporting video over an advanced Pacific Telesis ATM broadband network. With the advent of
these innovations, Mr. Johnson and WE integrated the entertainment industry with broadband telecom,
creating one of the first digital content distribution networks in the world.
Business Strategy
WinSonic is a holding company with several “development stage” subsidiaries that possess or are
developing intellectual property, digital rights, software applications, communication licenses and
agreements, plus integration expertise. WinSonic, together with its affiliates, is well positioned to
participate in the burgeoning IP-based digital media, distribution, and communications industries.
The Company will utilize its relationships in the entertainment and communication industries to own and
control the digital rights and distribution of as much music and video content as possible. In addition,
WinSonic will leverage its preferential communication licenses, interconnection, co-location, and
wholesale pricing agreements with global service providers to reliably and cost effectively distribute its
digitally formatted voice, video and data products and services. Furthermore, the Company has
intellectual property and Internet–based browser applications that it owns and is developing, which will
capitalize on the rapidly expanding social networking, virtual world and ecommerce markets.
Value Proposition
The convergence of media, content, web-based applications, and e-commerce delivered over digital
networks optimized for these products and services offers a compelling business opportunity for the
Company. Our value proposition follows.
Industry relationships. Mr. Johnson and senior management have long-standing relationships in the
entertainment, music and communications industries.
Access to content. WinSonic is licensing the digital rights to music and will begin distributing music,
video and print media from companies and artists that will significantly expand its portfolio and
substantially increase revenues. With the recently granted license rights from Blue Pie Productions
(“BPP”), an Australian entity, WinSonic in the Atlanta area will be the “Hub” for the North American
territory for all contracts and business relationships for digital distribution stores, content aggregation, IPweb
hosting and maintenance and consulting services.
Applications and development capabilities. The Company has intellectual property, development and
digital processing expertise in three dimensional web browser, social networking, and e-commerce
applications, plus rights to audio and video compression technologies.
Digital distribution networking advantages. WinSonic has licenses, interconnection, co-location and
wholesale agreements with global communication companies that permit the Company to control
distribution cost and reliably deliver its products and services
Minority Business Enterprise (MBE) affiliations. Our affiliate relationship with WinSonic Diversity,
LLC, a certified MBE, provides a unique and profitable channel to customers striving to meet corporate
diversity goals, objectives, and minority business content.
The Industry
WinSonic participates in the rapidly growing IP-based, digital media and content distribution industry. Key
market trends and other companies that participate in these segments follow.
E-Commerce Digital Download Momentum. For more than a decade, the Internet has been the fastest
growing retail sales channel in the U.S. According to Shop.org and Forrester Research
(www.forrester.com), on-line retail sales, excluding travel, has experienced a 25% CAGR and
represented 6% ($147B) of the total U.S. retail sales in 2006. Additionally, eMarketer
(www.emarketer.com) is projecting digital entertainment content sales (digital music, on-line TV and
movies) to grow from $2.4 billion in 2006 to $7.8 billion in 2010.
As the statistics above indicate, broadband access, the rapid adoption of e-commerce and the digitization
of entertainment content (music, video, etc.) is significantly changing the traditional media distribution
models, which until recent years, were dominated by the sale of physical media (records, CDs, DVDs). In
April 2007, Apple announced that it had sold more than 100 million iPods and downloaded over 2.5 billion
iTunes tracks since its 2001 market introduction. Digital downloads have become the preferred method
of obtaining music. Video is anticipated to rapidly follow this growth trend. Examples of companies that
are focused on e-commerce and/or bypassing traditional retail channels with Internet download include Amazon, Apple, Napster, DMGI, Onstream, eBay, Audible and others.
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