I'm embarrassed to admit it, but ...
I can't answer #6. I mean I sorta know the answer, I just don't really understand why its done.
As for #4, lol its a trick question. You know the CEO is lying when he bothers to communicate directly with his current and future internet minions. Or when he/she issues a press release for any other reason than SEC filing related. Or when you call the company and he/she takes your call immediately. Which is pretty all the time, lol.
Chris
My other online trading account is a mattress !