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Monday, 12/21/2009 10:14:21 AM

Monday, December 21, 2009 10:14:21 AM

Post# of 192
12/21/2009


PHOENIX TECHNOLOGY HOLDING US (PTH)/SCTN CONTRACT WITH TOTAL VENUE CONTROL LLC FOR NORTH AMERICA'S FIRST EXCLUSIVE CASHLESS/VENUE PARTNERSHIP

Phoenix/SCTN announced the signing of an exclusive contract today with Total Venue Control to develop additional Cashless Stadiums/Venues in North America.

The SCTN software suite is the technology backbone for the first cashless stadium in the United States. Total Venue Control converted Lawrence-Dumont Stadium in Wichita, Kansas, to a cashless venue in 2008 and upgraded to SCTN software in 2009.

Lawrence-Dumont Stadium is home to the Wichita Wingnuts of the American Association of Professional Baseball and also hosts the National Baseball Congress tournament, the nation's largest amateur baseball tournament featuring (in 2009) 36 teams playing more than 70 games over a 15-day period each August.

The successful cashless implementation has lead to the companies signing an exclusive relationship with Phoenix and SCTN providing their patented technology while Total Venue Control provides the customer-facing sales, implementation, marketing and operating expertise.

Cameron Wall, CEO of Total Venue Control (TVC) said, "After successfully creating the first cashless professional sports stadium in the United States, we knew we had completed an important first step toward providing this environment for other teams and venues. Our innovative cashless payment solution has increased concession sales by more than 30%, created new concession card sponsorship revenues, decreased cash handling costs, eliminated employee theft and enhanced the fan event experience by enabling credit and debit card use and decreasing the time customers spend waiting in concession lines. As US consumers continue to transition to a cashless economy and 'leave their cash at home,' the multi-billion dollar sports and entertainment industry needs to meet changing customer payment preferences. TVC was founded to provide a turnkey solution which we market, implement and operate. With our input, Phoenix and SCTN developed a concession payment and loyalty software solution specifically designed for the sports and entertainment industry which maximizes financial, operational and fan enhancement benefits."

Bernard F. McHale, CEO of Phoenix Technology US (PTH) stated "We are very pleased to have partnered with TVC, who are industry leaders with many years experience. They bring the front end marketing/expertise for this exciting vertical opportunity. We are looking forward to implementing many professional sports stadiums, concert venues and festivals with this exciting capability.

Miki Radivojsa CEO of SCTN stated that this turnkey offering will also include providing ticketing on smart cards as we go forward, a very green alternative to printing tickets. In addition, we will also roll out parking and access control with the application. Our technology is patented in North America so a major push in this geography makes perfect sense to us".

Total Venue Control, LLC (TVC) markets, implements and operates cashless concession, loyalty and ticketing solutions utilizing smart card technology. Our innovative solutions increase concession and sponsorship revenues, decrease operating expenses and enhance each customer's event experience at sports and entertainment events. TVC provides a turnkey solution which is FREE to the venue including all POS equipment, technology infrastructure, concession card design and production, onsite card sales and customer service, cash handling services and customized event reporting and settlement. Our revenues are derived from the increases in revenues our cashless solution provides, so there is no financial risk to the team or event property. For more information or an onsite product demonstration, contact Cameron Wall, CEO, by email at cameron@totalvenuecontrol.com or by phone at (312) 848-8322. More information is also available on our Web site at www.totalvenuecontrol.com.