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Monday, 12/21/2009 9:30:22 AM

Monday, December 21, 2009 9:30:22 AM

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Chairman of NIVS IntelliMedia Technology Group Named Among Brand China People of the Year 2009

HUIZHOU, Guangdong, China, Dec. 21 /PRNewswire-Asia-FirstCall/ -- NIVS IntelliMedia Technology Group, Inc., ("NIVS" or the "Company") (NYSE Amex: NIV), a consumer electronics company that designs, manufactures and sells intelligent audio and visual products, today announced that the Company's Chairman of the Board and Chief Executive Officer, Mr. Tianfu Li, was honored with a "Brand China People of the Year 2009" award from the Brand China Industry Union on December 19th, 2009.

Each year, ten award winners are carefully selected from both private and public domestic Chinese companies. Nominees and winners are chosen through a competitive combination of public voting and a selection committee that evaluates individuals based on their contribution to the promotion of the development of Chinese brands and the influence of those brands both domestically and internationally in 2009.

The theme for the 2009 awards was, "In 2009, who wins respect for China?," and it aimed to celebrate the achievements and contributions made by individuals in promoting Chinese brands across the world. Other award recipients for 2009 included Kaifu Lee, founder of Innovation Works and former President of Google China, Shufu Li, Chairman of Geely Holding Group, Zhou Xin, Chairman and CEO of E-house China, Zhengdong Zhu, Chairman and CEO of China Distance Education Holdings Limited, among others.

Mr. Tianfu Li, Chairman and CEO of NIVS, commented, "I am greatly honored to be recognized by the Brand China Industry Union as one of the 'Brand China People of the Year 2009,' which is not only a recognition of my own work, but of the achievements of our entire NIVS team. The main criteria for the recognition of this award are responsibility, power, influence, vision and impetus. In particular, because of our entire NIVS team's diligent work, our company has successfully gone public and became the first Chinese company in 2009 to be listed in the main board of U.S. stock market despite of the challenging economic environment. Moreover, during this year, NIVS has not only strengthened our competitive advantage in audio and lighting industry, but also leveraged our technical strengths and expanded our brand influence by entering into other verticals such as TV, computer and 3G mobile phones. All of these factors contributed to our winning the award. We feel this award also validates our proactive efforts to spread the value of the Chinese consumer electronic band both domestically and overseas and demonstrates our significant progress in becoming a household brand name in China. We continue to be confident that with our strong brand awareness and competitive products, NIVS will continue to grow our business and ultimately create more value to reward our shareholders."

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