Clearwater Paper Corp. (CLW)

[SAE]

And Clearwater Paper (NYSE:CLW - News), which makes about 56% of all the private-label tissue products sold in the U.S., is looking to expand.

Spokesman Matt Van Vleet says the economy likely persuaded some consumers to try Clearwater products -- sold as the house brand in places like Kroger and Albertsons.

But the company doesn't think it will lose all of them when the economy improves. Value always sells, Van Vleet says.

"We sell every case of tissue we make, and make every case we can," he said.

Shoppers Check Out Private Store Brands

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