TELLI'S COMPETITIVE ADVANTAGE
Telli offers a comprehensive online Local Information Center with features not offered by search directories. Telli Local Information Centers are programmed with extensive variables that provide superior performance for End Users and more affordable target advertising for local businesses.
A Telli Local Information Center focuses on a community and lists every business and organization in the area serves as well as movie, entertainment and event listings and schedules as well as classifieds and redemption coupons. Initially, Telli listings are downloaded directly to the Telli website and modified into Telli's extensive "micro categories" by a local Telli editor. Listings can be added by people in the area through their computer using Telli's simple software tools at no charge.
Business listings are provided by the telephone company servicing the area (not commercial lists which are expensive and not up to date) and are updated from monthly telephone installation data detailing new listings, disconnects and listing changes in the area.
People can enter and update their business listings and categories at no charge (providing listings not in the local phone directory, businesses operating from mobile devices and home businesses using residential telephones).
Telli offers End Users two options to search for specific information.
Entering a request in the Telli Search Window.
Choosing from an exclusive hierarchy of menu driven categories to generate a list of businesses that focus on a specific area of interest and then filtering the list further by clicking on cities and alternate micro-categories. (e.g. First displaying a list of restaurants in Marin with outdoor dining and then refining the list further by choosing only those in a specific area with a view, a full bar, a children's menu and serving fish & chips.)
At a minimum, every free Telli listing provides End Users with a comprehensive, organized display of information.
A list of the all the categories under which each listing appears in Telli to give viewers a complete overview of the kinds of products and services offered by the business or organization displayed.
A link to a map showing the location of each business and directions to its location.
A link to a specific website page.
A link to related Telli listings (e.g. physicians linked to a medical center office or attorneys to a law firm).
A contact link to send the business an email (without revealing the email address of the business to the user).
A link to reviews created by End Users.
A link for End Users to add the business to their Telli Favorites List to receive automatic updates.
For one low monthly subscription fee businesses can join the Telli Promotional Platform and enhance their listings directly on the Telli website through their computers using Telli's simple Subscriber Software Tools. (Post a colorful business ad, display a graphic listing icon or logo, be featured on the Telli Home Page, appear at the top of Telli's category lists, create a mini Website, display coupons, set up an events calendar, check monthly statistics to track the number of times their listings are viewed and encourage people to sign up to receive email updates.) All information, pricing and step-by-step guidance is provided on the Telli website.
TELLIPAGES ATTRACT MORE VIEWERS!
For a low flat-rate impression fee businesses can place small click-through banners on Telli's category pages.
The Telli Administrative System has the software programming and infrastructure to allow qualified Licensees, with no knowledge of programming, to manage, maintain and oversee the Local Information Center operations for their local areas through their personal computers. In addition, a central tracking and reporting system allows the Telli central office to oversee the performance of all Telli Licensees.
To fill a market void, initially Telli is establishing comprehensive Local Information Centers for suburban areas surrounding major cities.
Almost all local directories presently available service only large cities, are not current, contain limited information, are usually owned by the major newspaper in the area and focus on local news.
Telli plans to enter the suburban areas around major cities and, if history repeats itself, replace any local directories that presently exist in those areas. (When Telli Marin established itself in Marin County, the local major newspaper, the Marin Independent Journal, shut down the online business directory available on its website.)
Our first Telli Information Center, Telli Marin, is accessible at www.telli.com and covers Marin County, CA (Population 250,000) and contains 3,800 micro-categories and over 22,000 up-to-date listings. In June 2004, Telli Marin was generating less than 2,000 page views per month.
Today people in Marin check out over 10,000 listings a day on Telli Marin with an annual growth rate in users and advertising revenues of over 40% supported only by small mailings to targeted businesses.
In addition, over 500,000 times a month Google and other search engines access Telli Marin categories to pick up listings for display as links on their websites; thus providing extended exposure for Telli business subscribers.
This page was last updated on December 2nd, 2009
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