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Wednesday, December 16, 2009 12:44:54 PM
The president of Wow Green, Jordan Zimmerman, is the founder and chairman of Zimmerman Advertising, the 14th largest agency in the United States with published billings in excess of 2 billion dollars.
Not to mention Wowgreen founder and CEO Allie Mallad is a well recognized franchisee.
These aren't exactly chumps. I'm sure Zimmerman especially, regardless of if he's doing this for goodwill to his college roommmate or not doesn't want to see this venture be a complete flop. I couldn't find any financial facts, but since he does have an ownership position in both two professional sports franchises it is probably a safe assumption that he has deep pockets.
Who knows if GRBG will ever really be a success, but I would say this is still a solid play for at least the near future.
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