I cannot tell you how many times I have seen what has happened to EGMI happen on environmental clean-up sites. In short, a small political or stakeholder grass fire, due to some small embarrassing stumbles, which would have cost next to nothing to fix with a bit of active effort and transparency, instead rages into a major forest fire that is exponentially more costly in time and money to put-out and rebuild trust, all because management was either A) completely clueless or stupid to realize there was a public fire, B) too cheap to spend the few bucks needed to put it out, C) too embarrassed to acknowledge the stumbles fully and fix it, or D) too arogant to believe the little fire deserved management's attention.
Whatever the reason, how EGMI has handled itself in the last 45 days is a textbook example of how NOT to handle a public relations crisis. Seriously, textbook example. EGMI has had way too many correlations to Tiger Woods this fall.
