NeoMedia Technologies, Inc (NEOM)

[kokonutguy]

MMA Announces 2010 U.S. Consumer Best Practices Industry Forum


NEW YORK, Dec. 15 /PRNewswire/ --


What: The Mobile Marketing Association (MMA) announces the 2010
Consumer Best Practices (CBP) Public Forum event. The Forum is
an open dialog to solicit feedback from all players in the
mobile marketing ecosystem with regard to the MMA's U.S. CBP
Guidelines for Cross-Carrier Mobile Content Services document.

When: February 5, 2010

Where: Boca Raton Resort & Club
501 East Camino Real
Boca Raton, FL 33432

Why: Produced by the MMA's CBP Committee, the CBP Guidelines provide
measures of acceptable and unacceptable practices. Updated
regularly, these Guidelines set the industry standard for cross-
carrier mobile content services, such as text messaging (SMS),
multimedia messaging (MMS), shortcode programs, Interactive Voice
Response (IVR) and mobile Web.

Who: The MMA represents leading brands, agencies, content providers,
operators, entertainment and media companies. Members of the MMA's
CBP Committee include 3C Interactive, 4INFO, Inc., AT&T Mobility,
BANGO, Brightkite, Buongiorno, Cellfish Media LLC., Distributive
Networks, F8 Mobile, FOX Mobile Entertainment, Lavalife Mobile,
mBlox, Inc., Mobile Messenger, Motricity, MX Telecom, Neustar,
Inc., OpenMarket, Predicto Mobile LLC, Publicis NA, Sprint-Nextel,
Telcordia Technologies, Inc., Telescope, Inc., Thumbplay Inc., T-
Mobile USA, Velti, VeriSign, Inc., Verizon Wireless, Virgin Mobile
USA, Wells Fargo Bank

How: To attend the CBP Forum, please register at
http://mmaglobal.com/CBP-2010. Members of the media may request
press access for this event by contacting [e-mail].

About: The Mobile Marketing Association (MMA) is the premier global non-
profit trade association established to lead the growth of mobile
marketing and advertising and their related technologies. The MMA
is an action-oriented organization designed to clear obstacles to
market development, establish mobile media guidelines and best
practices for sustainable growth, and evangelize the use of the
mobile channel. The more than 700 member companies, representing
more than 40 countries around the globe, include all members of
the mobile media ecosystem. The MMA's global headquarters are
located in the United States and it has regional chapters,
including North America (NA), Europe (EUR), Latin America (LATAM),
Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For
more information, please visit www.mmaglobal.com.


(Logo: http://www.newscom.com/cgi-bin/prnh/20090715/LA46363LOGO)


MEDIA CONTACT:
Valerie Christopherson or Kate Mossbarger
Global Results Comm. (GRC)
P:[phone]
E: [e-mail]


SOURCE Mobile Marketing Association/Global Results

http://www.prnewswire.com/news-releases/mma-announces-2010-us-consumer-best-practices-industry-forum-79332042.html