NeoMedia Technologies, Inc (NEOM)

[krays]

Wrong symbology, but will the public scan codes?

Technology dawns at the Son

As bandwidth improves and cellphone handsets become more technologically advanced, more and more Internet traffic will migrate to mobile devices. While navigating the mobisites has been easy, the problem has been reaching the sites. The URLs are long and, more often than not, users end up at the wrong site and give up in frustration.

That was until the advent of 2D barcodes that allow you to click, link and go straight to the site.

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Ads24 and Son (die Son sien alles), published in the Cape and read by more than 600 000 readers, made publishing history by adopting this technology to fast track the content to their tech-savvy readers.


A comprehensive study recently showed that Son readers were more tech-ready and literate than those of most other publications and, when the campaign broke on Wednesday, 25 November 2009, the WAP-server was overrun within the hour for requests - once again proving the Mother Grundy technophobes wrong.

click, click, click,.........

http://www.bizcommunity.com/Article/196/11/43114.html