Monday, December 14, 2009 4:48:35 AM
It's encouraging in the sense that they are so bullish on the success of P2O that they want to run it all themselves. However it will take an enormous amount of man-power, organization, and funding to do that.
I liked the JV/franchise model as it would allow for a much faster rollout of P2O sites ("land grab" scenario) and a low-cost way to get there. As a shareholder I'm torn between "speed to market" and "higher returns".
I guess I'd rather slower progress with more long-term revenue than a quick setup and a smaller percentage.
Gonna be an interesting Q1.
S.
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