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Saturday, December 12, 2009 7:25:24 AM
Jitterbug Wireless, is an American mobile virtual network operator founded by Arlene Harris and Martin Cooper (considered the father inventor of mobile phones) in 2006 and based in Del Mar, California. The brand name “Jitterbug” refers to both the handsets and the wireless service the company provides. Jitterbug's trademark is a simplified mobile phone that is targeted at baby boomers and older Americans.
In the early 1990s Martin Cooper and Arlene Harris, along with Harris's parents and brothers, founded SOS Wireless, a company that provided senior citizens with a basic, oversized, three-button mobile telephone designed for emergency use. In 2004, Cooper and Harris brought their idea for a simple mass-market cellular phone to Samsung. Jitterbug officially launched as a joint venture on April 3, 2006.
Certainly a big, bulky, simple phone compared to my I-phone. But it meets the needs of the targeted audience it is made for. It's called demographic segmentation – product target market based on measurable statistics, such as age or income.
So many on this board looking at this as a stock that will go up or down by 20% on a given day. Going to market with a product before ANYONE in the world presents an interesting opportunity. Leaders across the globe have agreed that this is a solution to help manage the aging population, health care costs, and with medical advances, the potential to keep people in their homes for longer periods of time. Research it! All the traders out there are conducting a pump and dump for sure. On a stock that will be the only option in an emerging market that will only be growing very rapidly over the coming years. Try not to be distracted by rediculous comments from people trying to make 20% on a flip. That's why they are saying it, not because they have studied the market and the stock. IMHO.
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