Good link squacker I suggest everyone read it...
"It has been over 18 months since our promise of an all-horror channel was first shared with you, our fans. Since the very first day that HorrorChannel.com went online, we indicated a launch in October of 2004, and until very recently, that was indeed the case.
Yet, while nearing our launch, some enticing developments enabled us to improve upon our launch strategy -- something which we evaluated very thoroughly because we knew it would require a slightly longer incubation period. In the end we decided that an opportunity to increase our distribution on cable and satellite services was better than rushing to a limited, early release.
Invariably, when a new channel comes down the pike, it must cross two important hurdles:
1) proof of concept to cable operators
-and-
2) proof of its ability to deliver a vibrant programming service that satisfies a critical audience demand.
The first condition challenges us to demonstrate to the cable and satellite operators that you, the fans, will be avid viewers of the channel, thus making it necessary for them to carry us. And to date you’ve all done a fantastic job of “Screaming for The Horror Channel” to your providers.
The second condition begs the question: “Do we, the programmers, understand our audience?”, or “Can WE pass YOUR litmus test?” Part of this means we need to understand your programming wants, and to this end, we have been in the trenches with you relentlessly collecting feedback so that we can ensure your satisfaction by delivering your birthright: the scariest channel on television.
Right now we are well on our way to being a seven-day a week, twenty-four-hour a day horror network, and we will be on the air because you are helping us stay focused, vibrant, and relevant.
With respect to our distribution, here’s what we have cooking: We have a carriage opportunity assuring us of a national footprint. We’ve just added the possibility of penetrating many millions of additional homes because of this new opportunity. This means our launch requires additional preparation on the back end to meet these expanded offerings. In order to accomplish this, some sacrifices had to be made. A virgin here, a launch date there . . . You get the idea.
In the end it’s going to be the best possible thing for both The Horror Channel and our dedicated fans, and that’s the most important thing in the world to us. Know this though: Our launch is imminent.
Your next question is obvious:
“So who are the providers that picked you up?” Until everything is signed, sealed, and delivered and we have a clear picture of what the particulars are, we need to hold these cards close for a little while longer.
We are literally frothing at the mouth to start making our official announcements and get on the air, and that will happen soon! We will post our programming schedule and list of carriers so you will know exactly where to find us and what you will be seeing. Again, at this point it’s just a matter of working out the small details. Rest assured we will be coming for you -- and to you -- very soon.
As promised, we will be available on both formats: cable and satellite.
So, continue to call your providers and tell them The Horror Channel is about to launch. Tell them that you want it!!! Keep calling them. We’re going to be out there delivering the gory goodness; there’s no reason why you shouldn’t be able to watch us. Make your voice heard now, and the screaming will start later!
More information will come soon. Thank you for your continued support and patience.
--Steve "Uncle Creepy" Barton
AI
