Innovative MedTech Inc. (IMTH)

[FijiTrader]

More great news:

"Currently the products are slated to be placed on the store shelves mid-January 2010 and the product placement will be at the store registers."

"Last year, the LifeSavers Company developed a category-management strategy with Meridian Consulting Group of Westport, Connecticut. "This was the first study to demonstrate the importance of the front end as a sales area of the store. It showed retailers what customers want, and it also provided the measures retailers needed to make viable decisions about the front end," says Michael P. Shinall, managing director of Meridian Consulting Group.

The results showed that 1 percent of total store sales-an estimated $4.2 billion annual store volume-was generated by front-end sales. On a per-square-foot basis, the front end accounted for eight times the total of all weekly store sales. "

"A second study, commissioned by M&M/Mars, Inc., of Hackettstown, New Jersey, and Time Distribution Services (TDS) of New York City, and undertaken by Dechert-Hampe & Co. of Mission Viejo, California, confirms the results. This study analyzed retail audits of 500 stores and conducted more than 500 in-depth shopper interviews, and found that the front end represents a $5 billion opportunity."

"Overall, the Mars/TDS survey concludes that 46 percent of all shoppers make checkout-line purchases at least once a week."